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As revenue goes it barely registers on the books. The NBA probably gets more from the contract with its frozen daiquiri vendor than it does the new deal it inked with casino giant MGM Resorts International.

With good reason. The deal announced with such fanfare Tuesday is arguably little more than a branding exercise – at least for now – and a chance to take baby steps into a sports betting partnership that would have been almost scandalous only a few years ago.

Still Trevor Williams Jersey , the NBA is now officially all in on sports betting. Other leagues will soon, undoubtedly, follow.

And sports may never be the same again.

Forget the image of a shadowy figure in a back room somewhere taking bets over the phone. Indeed, if the bookie you’ve used to make illegal bets over the years hasn’t made plans yet to get into another profession, you might suggest that it’s time.

Things figure to change in Las Vegas, too, if not all that much. Books in this gambling city have already expanded their offerings in recent years to include the in-game betting that the NBA believes will prove the need for its official data.

But the official seal of approval apparently means something, at least to MGM. So, too, might the official data the league provides at some point in the future.

And now that MGM has a deal with the NBA, surely the NFL and Major League Baseball are going to want in on the action.

Credit NBA commissioner Adam Silver for inking a deal he called ”a leap of faith on both sides.” Silver realized early on that legalized sports betting was an opportunity for the league, not something to fear.

And when his idea of an ”integrity fee” paid to the leagues out of sports betting revenue failed to gain traction in the early adopting states Kai Forbath Jersey , Silver pivoted to find another way to get a piece of what figures to be a huge revenue stream.

He quickly found the perfect partner in MGM, which might have some ulterior motives of its own. The company wants an NBA team for its new arena on the Las Vegas Strip, and there’s no better way to curry favor with the NBA than ink a deal with the league.

According to Silver and MGM officials, the casino company is buying data. And the party line is that it’s important, despite the fact Vegas bookies have prospered for decades without any need for official league statistics.

”I know the value of data,” MGM chairman and CEO James Murren said at a New York press conference with Silver. ”To be able to have the official NBA data for sports bettors around the world is very valuable. I was willing to, and I’ve paid for that.”

The money MGM paid isn’t much in the grand scheme of things, a few million a year over three years, according to reports. But if the NBA can convince other sports betting operations to sign up it could turn into a steady chunk of extra income for the league.

Not exactly the 1 percent of gross income the NBA was seeking from states considering legalizing sports betting, but that effort was going nowhere. In signing a deal to provide unspecified data to casinos, the league gets to profit from betting without getting hands terribly soiled with the actual messiness of it.

And new money is new money.

”This is a whole new world for us,” Silver said.

It’s hard to imagine that it was just a dozen or so years ago when the NFL refused to run an ad promoting Las Vegas on the Super Bowl Geronimo Allison Jersey , using the farcical argument that any association with gambling could ruin the league.

With the Supreme Court decision in May opening the door for legalized sports betting across the country, though, all bets are off. Instead of treating sports books like threats, the leagues are looking at them to boost profits.

What they see should have been apparent years ago: Americans want to be able to place a wager or two on their favorite teams, and they don’t feel there’s anything immoral about it.

In a perfect world, the bookies would go at it alone. They wouldn’t partner with the leagues that spent years trying to destroy them.

But for MGM, at least, it’s a marriage of convenience. The casino giant is betting the NBA will help spread its brand, and maybe even pave the way for an NBA team in Las Vegas in the near future.

And that’s a bet that just might pay off.

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Tim Dahlberg is a national sports columnist for The Associated Press. Write to him at tdahlberg(at)ap.org or Matt Kemp wasn’t supposed to last long in his return to Los Angeles. He was tabbed as trade bait after arriving from Atlanta in exchange for a salary dump by the Dodgers.

The 33-year-old slugger has made himself at home again in a hurry.

Kemp got three hits and drove in four runs, including a go-ahead homer leading off the eighth inning that rallied the Dodgers past the Colorado Rockies 6-4 on Sunday to prevent a sweep and end a three-game skid.

Kemp is on track to earn his third All-Star nod and first since 2012. He’s the second-leading vote-getter, ahead of Washington’s Bryce Harper, among NL outfielders.

”That’s what the All-Star Game is Brandon Williams Jersey , having a good first half,” Kemp said. ”My real focus is trying to get to the playoffs and win a championship, something I’ve never done.”

Kemp was 1 for 6 in the first two games of the series, which the Dodgers lost by identical scores of 3-1. He has been solid in his last 14 games against Colorado, batting .438 with 11 RBIs.

”He showed in spring training he was in shape and was hitting from the start,” Dodgers starter Ross Stripling said.

Kemp sent his 14th homer of the season over the center-field wall off Adam Ottavino (4-2) to put Los Angeles ahead 5-4. It was the Dodgers’ first homer of July after they hit a major league-leading and franchise-record 55 in June.

One out later, Yasiel Puig doubled. Joc Pederson followed and reached on an infield single to second that DJ LeMahieu dived to stop. Puig made a heads-up baserunning play when he scored an insurance run after taking an extra base on Pederson’s hit.

Puig took advantage of LeMahieu’s soft throw from his knees to first baseman Ian Desmond.

”DJ slipped,” Rockies manager Bud Black said. ”If DJ wanted to do it over again he would probably give a firmer throw to Desmond to get it back in.”

Puig hopped back and forth before taking off for the plate, sliding belly first. He got up and swung his arms in wild celebration with the Dodgers ahead 6-4.

”I do my crazy move and score,” Puig said. ”I said in my mind, `He’s not going to throw me out, I’m going home.’ Not too many players who score from third base in that situation.”

Kemp agreed Oren Burks Jersey , saying, ”Everyone is living right.”

Kemp drove in the Dodgers’ first three runs with an RBI groundout in the first, a double in the third and a single in the fifth.

Daniel Hudson (3-2) went one inning. Kenley Jansen pitched a perfect ninth for his 22nd save.

Nolan Arenado hit his team-leading 21st homer and had an RBI grounder, helping the Rockies take a 4-2 lead in the fifth.

Rockies starter Chad Bettis was pulled after three innings because of fluid underneath a callus on his right middle finger. The right-hander allowed two runs and three hits, struck out two and walked two in his shortest outing of the season.

”It is really painful,” Bettis said. ”It is kind of something that is a little bit of a mental block trying to battle through that pain. I felt like it got to the point where I really needed to say something.”

Stripling gave up four runs and a season-high nine hits in six innings. The right-hander struck out seven and walked one.

TRAINER’S ROOM

Rockies: RHP Bryan Shaw (right calf strain) will throw a bullpen session on Monday and simulated game on Wednesday. He is working on mechanics with his delivery and more consistent pitch locations.

UP NEXT

Rockies: LHP Kyle Freeland (7-6, 3.29 ERA) makes his second straight start against the Giants on Monday in the home opener of a three-game set. He is 3-1 with a 2.91 ERA at Coors Field in his career against them.

Dodgers: LHP Alex Wood (4-5, 4.00) starts on Monday in the opener of a three-game series against the Pirates. In eight games (seven starts) against them, Wood is 2-2 with a 2.86 ERA.

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