KANSAS CITY CHIEFS (10-7)
OPEN CAMP: July 28
Youth Cam Newton Jersey , Missouri Western, St. Joseph, Missouri
LAST YEAR: Chiefs rolled to 5-0 start, went through midseason swoon, then won final four games of regular season to defend AFC West title for first time in franchise history. QB Alex Smith had career season, RB Kareem Hunt led NFL in rushing, and WR Tyreek Hill evolved from speedy gadget star to playmaking pass catcher. Defense struggled to absorb season-ending injury to SS Eric Berry, resulting in unit that routinely allowed big plays. Season ended when Kansas City blew 21-3 halftime lead in 22-21 loss to Tennessee in wild-card round of playoffs.
IMPORTANT ADDITIONS: WR Sammy Watkins, LB Anthony Hitchens, CB Kendall Fuller, QB Chad Henne, DT Xavier Williams, QB Matt McGloin, TE Tim Wright, CB David Amerson, LB Breeland Speaks, DT Derrick Nnadi, LB Dorian O’Daniel, SS Armani Watts.
IMPORTANT LOSSES: QB Alex Smith, CB Marcus Peters, LB Derrick Johnson, FS Ron Parker, LB Tamba Hali, CB Phillip Gaines, WR Albert Wilson, CB Terrance Mitchell, OL Zach Fulton
Derrick Henry Jersey Big , LB Kevin Pierre-Louis, LB Ramik Wilson, DL Bennie Logan, CB Kenneth Acker.
CAMP NEEDS: Must determine starting CBs after trading Peters and releasing Mitchell, with Fuller and Amerson front-runners. Berry must prove his health after tearing Achilles tendon last September. Pass rush must show improvement with rookies Speaks and O’Daniel complementing OLBs Justin Houston and Dee Ford.
EXPECTATIONS: Chiefs’ have overhauled roster under second-year GM Brett Veach, particularly on defense. Longtime stalwarts Johnson and Hali are gone and rookies will be expected to contribute from first snap. But if Chiefs are to win third straight AFC West title, they need second-year QB Patrick Mahomes II to live up to expectations. Kansas City traded up to select him 10th overall in 2017, and was so confident in his abilities it traded Smith to Redskins after best season of career.
—
LOS ANGELES CHARGERS (9-7)
OPEN CAMP: July 28, Jack Hammett Sports Complex, Costa Mesa, California
LAST YEAR: Bolts’ relocation season ended just short of playoff berth with impressive 9-3 finish under new coach Anthony Lynn following 0-4 start. LA’s new team had one of NFL’s most impressive offenses, with Philip Rivers and receiver Keenan Allen headlining gifted group of playmakers. Chargers finished fourth with 376.6 yards per game, and plus-12 turnover margin was third. Offensive line also allowed NFL-low 18 sacks. Defense rounded into form along with offense, with shutdown cornerback Casey Hayward and pass-rushing stars Joey Bosa and Melvin Ingram leading group that finished third by allowing 197.2 yards per game against pass. Chargers won final five games at tiny StubHub Center, even establishing something close to home-field advantage. They barely missed first playoff berth since 2013.
IMPORTANT ADDITIONS: C Mike Pouncey, TE Virgil Green, S Derwin James, LB Uchenna Nwosu, QB Geno Smith, K Caleb Sturgis.
IMPORTANT LOSSES: S Tre Boston, TE Antonio Gates, DL Jeremiah Attaochu.
CAMP NEEDS: Staying healthy has been almost impossible for Chargers in recent years, and they’ve already lost budding star TE Hunter Henry to season-ending knee injury from non-contact drill in May. They’ll look for new starting tight end in camp, and it’s imperative to get to regular season with no additional serious injuries – and enough momentum to improve on last year’s 0-4 start. Defense that frequently struggled against run must sharpen approach, and tackle Brandon Mebane could help immensely with bounce-back season. Bolts must figure out whether No. 7 overall pick Mike Williams is ready to be regular receiver after injury-shortened rookie year. They must find solid kicker after failing to do so last year, with Caleb Sturgis and Roberto Aguayo headlining competition.
EXPECTATIONS: If Chargers pick up where they left off, they have components of Super Bowl contender. They return with above-average franchise quarterback
Womens JuJu Smith-Schuster Jersey , Pro Bowl receiver and elite talent at nearly every important position, including two of NFL’s best pass rushers and two of its top cornerbacks if Jason Verrett returns from injury at full strength. Another major injury could scramble forecast, but franchise that has won one playoff game and one AFC West title in past decade seems capable of much more this fall.
—
OAKLAND RAIDERS (6-10)
OPEN CAMP: July 26, Napa, California
LAST YEAR: Raiders plummeted from 12 wins in 2016 to six last year as QB Derek Carr and offense regressed, defense struggled, and coach Jack Del Rio was fired. Oakland’s offensive output dropped by more than seven points per game, takeaways fell from 30 to 14, and Raiders got almost no production from past three draft classes in becoming one of league’s biggest disappointments. That led to move to bring coach Jon Gruden back for second stint with Raiders after spending past nine seasons in broadcast booth.
IMPORTANT ADDITIONS: Gruden, WR Jordy Nelson, WR Martavis Bryant, RB Doug Martin, LB Derrick Johnson, CB Rashaan Melvin, S Marcus Gilchrist, LB Emmanuel Lamur, LB Tahir Whitehead, WR Ryan Switzer, OL Kolton Miller, DT Maurice Hurst, DE Arden Key.
IMPORTANT LOSSES: Del Rio, WR Michael Crabtree, RT Marshall Newhouse, LB NaVorro Bowman, CB TJ Carrie, CB Sean Smith, CB David Amerson
Authentic Justin Houston Jersey , P Marquette King.
CAMP NEEDS: Biggest priority is getting 2016 Defensive Player of Year Khalil Mack into camp after he held out entire offseason while seeking long-term contract. Mack is entering final year of rookie deal and Gruden and new DC Paul Guenther are eager to get most important defensive piece on practice field. Other main issues are learning Gruden’s Comcast’s NBC is airing both the Super Bowl and the Olympics in February, a double-whammy sports extravaganza that the company expects to yield $1.4 billion in ad sales, helping it justify the hefty price it’s paying for both events.
NBC is banking heavily on these sports events since traditional TV ratings have slumped in recent years. Live sports are marquee TV events that draw most of the largest TV audiences, but even those ratings have declined. More Americans are dumping their cable packages – Comcast lost 33,000 video customers in the fourth quarter and 151,000 for all of 2017 – and advertisers are following consumers to their phones.
Spending on U.S. TV ads is expected to grow an anemic 0.4 percent this year, according to eMarketer.
In the October-December quarter, NBCUniversal’s broadcast TV ad revenue fell 6.5 percent, after a boost in 2016 from election ads. As it adapts to a slowing TV market, NBC is continuing some digital efforts from Rio and expanding others to meet viewers wherever they are – whether in front of a TV or not.
THE SUPER BOWL
The Super Bowl reaches more than 100 million people in the U.S., outstripping every other TV event. It’s the most expensive ad time on TV.
This year’s Super Bowl is Feb. 4 and follows a two-year slump in regular-season NFL ratings, according to ESPN . But NBC has said it is not worried about a lack of interest. The game is an event that ”transcends sport and even the game itself,” Dan Lovinger, an NBC Sports ad-sales executive, said in January, about three weeks before the game.
NBC said then that it had nearly sold out Super Bowl ad spots and that on average, companies are paying more than $5 million for 30-second ads during the game. Kantar Media expects rates slightly higher than last year’s $5.05 million.
Fox aired the Super Bowl in 2017, and said it had $500 million in ad revenues for the day. NBC has predicted about $500 million for the game and associated events this year.
NBC also makes money from ads during events before and after the game and a special episode that day of its hit drama, ”This is Us.”
For the first time, it’s selling ads for the game that will only appear on its app or website.
ADS FROM PYEONGCHANG
NBC is paying $963 million for the broadcast rights to the Winter Olympics in Pyeongchang, South Korea, which follow a Summer Olympics in Rio two years ago that disappointed in some ways.
NBC ruled the airwaves during the Rio Games, besting other networks, and raked in $250 million in profit. But ratings for the prime-time broadcast declined compared to the London Olympics in 2012, so NBC had to give advertisers some extra ad slots to make up for it.
This time around, NBC will sell ads for this Olympics based on total viewership, counting cable and digital viewers as well as those who tune into NBC proper. That gives them more leverage with advertisers
Womens Greg Olsen Jersey , said Brian Wieser, an ad analyst for Pivotal Research Group.
NBC expects to sell more than $900 million worth of ads for the Olympics, which it says would be the highest ever for a Winter Games. (Summer Games are more popular.) The company is offering more hours of programming this year, both on TV and online, than it did for the Sochi Games in 2014.
KEEPING FANS HAPPY
Past Olympics have been criticized by fans for tape-delayed events. This year, NBC will air its nightly prime-time broadcast simultaneously across the country. That means the West Coast evening broadcast will start early, at 5 p.m.
The company says it will be able to show many Olympics events live for the U.S. audience, including skiing, snowboarding and figure skating. (U.S. prime time starts at 10 a.m. Korean time.) But some popular events will be live at odd hours in the U.S. Speed skating will take place in the evening in Korea, for example – but morning in the U.S.
NBC will stream the opening ceremony at 6 a.m. Eastern on Feb. 9, but only for cable customers. A delayed version will air on prime time. And it’s not yet clear whether exciting medal-round events will be shown at the best time for NBC’s ratings, said Kantar Media chief research officer Jon Swallen. NBC just says that all figure skating, alpine skiing and freestyle snowboard finals will be aired live in either prime time or what it calls ”prime-time plus,” which stretches from 11:30 p.m. until 2 a.m. Eastern.
GOING DIGITAL
As it did during the Rio Olympics, NBC has again partnered with BuzzFeed to make videos on Snapchat, a messaging app popular with millennials. These will include behind-the-scenes videos posted by Snapchat users, clips of athletes and Olympics venues shot by BuzzFeed, and snippets of NBC’s own Olympics coverage. NBC’s revenue from its Snapchat deal is in the tens of millions, said an NBC Sports spokesman.
The broadcaster is also teaming up with the online news site Vox to make a daily Olympics podcast for the 18 days of competition. NBC parent Comcast is showcasing both NBC’s Olympics broadcasts and streaming video for its home cable customers in a way that will be easily searchable on TV sets.
In its fourth-quarter earnings report on Wednesday, Comcast said its net income soared to $15 billion, or $3.17 per share, from $2.3 billion, or 48 cents per share, because of a one-time impact from tax changes recently signed into law. Revenue climbed 4 percent to $21.92 billion.
Womens Taven Bryan Jersey